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“We will implement a new sales tool!” – The introduction of a new sales tool is almost as popular as a dentist appointment. So you better not expect a lot of applause from your sales team for this announcement. We’re all creatures of habit. Changing behavior or pattern is hard. The result: New sales tools are unused, and therefore the expected benefits are missing out. But no reason to throw in the towel. With the right strategies, you will help your employees to fall in love with new sales tools! “We will implement a new sales tool!” – The introduction of a new sales tool is almost as popular as a dentist appointment. So you better not expect a lot of applause from your sales team for this announcement. We’re all creatures of habit. Changing behavior or pattern is hard. The result: New sales tools are unused, and therefore the expected benefits are missing out. But no reason to throw in the towel. With the right strategies, you will help your employees to fall in love with new sales tools!

Post Author: SGJN

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